Conversion Rate Optimization
Conversion rate optimization or CRO refers to systems used to increase the number of visitors to your site. The higher your traffic, the higher your conversions will be. It’s the law of numbers at work. Conversions happen when you convert a visitor into a customer. The more visitors you have, the more conversions and sales possible.
CRO is typically achieved by ensuring your landing pages, search ads and even your website design are optimized to raise traffic to your pages. It’s quickly gaining ground because it’s an excellent way to raise sales and drive revenue, all rendered at remarkably low cost.
